Food tells a story that words fail to tell. And it has been telling it before words even existed. This is the story of coming together. Before humans could communicate with words, food was the ritual that brought them together. Hunting in groups and sharing the food has been the milestone of the very first human communities. As humanity evolved, so did the ritual of food, as a mean to tell stories that words couldn’t.
In every civilization, every country, every tiny piece of this word where people coexist, food is so much more than food. Every ingredient is a piece of their history. Every recipe is a part of their heritage. And every moment of sharing food is a unique story to share. So, why should we treat food any differently when it comes to its commercial communication?
Every food has a story to tell and this story is waiting to be unfolded. It’s to be shared in family tables and pick-nicks. On weekdays and Sundays. Or weekdays that feel like Sundays. This story is meant to be mixed with different ingredients in order to be translated in unknown languages that are not be spoken but can only be translated through taste. Every food has a story to be consumed and shared.
To us food is so much more than food, and this is our approach towards every food products. This is our Foodosophy. So, let’s unfold the unique story of your food product.
We are a band of communication foodies, specializing in consulting, branding and social media communication. Each one of us is a renown professional, bringing to the table a certain set of key ingredients.
From photography and art direction to storytelling copywriting and concept creation, we focus on the untold truth of food products to deliver custom-made communication that will stand out of the clutter.
Authenticity and immediacy are the key-points, so your food product acquires a meaningful and truthful narrative.
Unfolding the story of your brand. We provide integrated communication services for food brands and food establishments.
SOCIAL MEDIA STRATEGY
It’s easy to upload photos or videos on social media. But it’s rather challenging to make them stand out or to create content that is both interesting and product oriented. This is where we come in. Based on your product and the target audience, we create the pillars of your social media communication. These pillars are the guides of the content that should be created and shared on social media.
SOCIAL MEDIA MATERIALS
Social Media are not fast food. They are fresh food. They should be an open dialogue between brands and people. We prepare copies for social media (depending on the platform) that serve the above purpose. We set the narrative of your brand/product and start a journey of storytelling, combining the two main ingredients: visual and copy.
A picture is worth a thousand words. The right picture that unfolds a story, making it relatable to consumers, it’s priceless. Based on your product, we create a concept and set the atmosphere to create series of such photographs. Whether they are to be used in social media or printed material, the quality of both the concepts and the technical visual, will guarantee that your product story will be unfold.
The service includes: Food styling, Food photography, Prop styling
We construct the idea of your food product/business, based on its USP and background story. This way we create a unique narrative, around which the entire communication of your product will be developed.
A story is as good as the way it’s told. The words are carefully picked, just as carefully as the ingredients you would pick for a food you wish to prepare for your loved ones.
Social Media Narrative
Your website is your home. It should be inviting so people would want to spend more time exploring your brand and products. We set the right tone and we make sure that your story is unfold click by click, scroll by scroll, just like turning thepages of a book you can’t get enough.
Food is a way to communicate. And sharing food is an act of bonding. Every taste encloses a unique moment, a unique feeling. A unique story.